Monday, 9 January 2017

2017 A Flying Start!

We trust everyone had a restful seasonal period, and the arrival of 2017 has been enjoyable.

As predicted, 2017 has started busy, with new Host Families being activated on our co-operative portal www.LingooNinja.com as people start to turn their attention towards Summer 2017 and the subsequent Academic Year Programmes.  We've also seen a spike in visits to www.LingooSchool.com as families begin the process of firming up decisions ahead of academic year 2017-2018.

Where the real activity is happening though is on social media - Facebook, Twitter & Instagram, and to a lesser degree Youtube.    Our re-engagement campaign on Facebook & Google is well under way with positive results.  For a new brand, this will always be our most difficult year - making an impact in year one and sticking with it into year two, but thus far, we are overwhelmed by your support!

Lingoo Academy continues to get strong bookings for 2017 and beyond. Repeat business and direct referrals once again making up more than 80% of the business anticipated.

Our group has also incorporated a new Lingoo Camps division to specifically look after Summer Camps in Ireland - with an independent management structure, but under the marketing & PR umbrella of Lingoo Ninja.  This is an exciting project we are sure will thrive! 

As we reach into 2017, we are also minded to consider the changing world around us - not only the positives like better communication or accessibility to travel, but also the continued threat of economic downturn and of course terrorism.  We firmly believe a safer world is a world where we share cultures, languages and experiences and are extremely pleased to have teamed up with schools and brokers in Turkey, Syria, Chad, Ukraine, Israel and Tunisia in recent months to complement the growing network of organisations we work with inside the EU.

We hope 2017 will be as busy for you as it will be for us.  But rest assured, not matter how busy we are, our students, their welfare and linguistic development will always come first.

TEAM LINGOO NINJA

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