We've just completed our first every StudyWorld fair as a company, in Berlin!
The event was over two days, in a superb convention centre in down town Berlin. We were very happy to have been joined by some professional colleagues as well as past students at the event, with remarkable levels of interest shown by industry leaders in our particular business model: Choice, Commitment & Transparency.
With almost 7000 visitors seeking various study abroad options, we've come away with over 30 strong leads for 2017 & 2018, not to mention while in Berlin signing up three new secondary schools are partners for immersion, meeting 4 new agents preparing to work with us and finally putting a face to many people we have been emailing with in recent months.
We also managed to get unique insight to developments regarding our competitors, particularly how they use such events to give away quite literally tens of thousands of euro of merchandise to secure names & email addresses. While this isn't a route we'll ever go down, nor will we ever copy the tactics of others, it certainly explains a LOT in terms of where their exorbitant fees go, particularly when we know it isn't to the host families or student welfare.
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