This will be our first year attending the StudyWorld Trade events, ST Alphe and ICEF events in Europe.
As most followers know, our host families own 20% of the shares in our company, and we work hard to ensure the highest standards for students, hosts and partners.
We've come to realise, this industry has become one BIG closed shop, and getting our foot in the door has been painful in terms of hours emailing, networking, phone calls and Skype calls. However, on a positive note, a few weeks ago, our persistence really started to pay off. It turns out we're being closely watched ... not by CIA, FBI, MOSSAD, MI5 or FSB, but by the market leaders and influencers.
We've built this company around quality. Around decency. Around standards for students and hosts. The ethics never had to be discussed because the three Directors were in tune from day one and focused on what mattered - the best experience possible for students, and good pay & expenses for host families. Everything was a by the by.
The 5 trade events we're doing this month and next are sure to set us apart in many ways from our competitors. We know no single company is the best, or does everything right (Lord only knows as hosts we've had our fair share of bad students and issues too over the years), but eyes are upon us because we have the single largest independent network of host families, the nest selection of Irish schools and the fighting spirit of Ninjas (yeah, you were wondering what they were about!).
We're forging links and partnerships across the World. Germany, Bolivia, Egypt, France, Korea (the good part), Russia, Spain, Chile and more. Bookings in Ireland for exchange students is up 11% according to MEI, and it remains the global number one destination for learning English.
We have more to do however! We are pushing hard on our accessibility policy to host more students with disabilities. We're in contact with schools, agents, brokers and trade specialists daily to ensure we grow as fast as possible. We need to maintain the traction we have to catapult us beyond 2017 and into 2018, 2019 and Brexit. It is Brexit that will bring us into our own. Imagine the UK needing Visas. Currency fluctuations. EU Health card being invalid. Ireland will then surely be the jewel in the crown of English language immersion.
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